Months 1–3
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Keyword Research
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Full Site Architectural Analysis
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Usability Analysis
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Structural Changes Recommendations
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Competitor Analysis
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Current Links Structure Analysis
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Site Optimization Analysis
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Create a 12-month Campaign Framework
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Branding
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Reputation Management Strategy Development
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Viral/Buzz Marketing Strategy Development
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Link Marketing and Campaign
MONTHS 4–6
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Optimisation of the first set of keyword phrases on a predetermined set of pages
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Implement Brand or Reputation Management Campaign
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Implement Viral/buzz Marketing Campaign strategies
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Implement link marketing campaign strategies
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Complete analysis of traffic patterns
MONTHS 7–9
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100% focus on viral/buzz marketing and link marketing strategies
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Continue to provide report
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Continue to analyze the past work
MONTHS 10+
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Optimization of first set of keyword phrases on a predetermined set of pages
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Evaluate/revise link campaign
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Evaluate/ revise viral marketing campaign
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Review optimization
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Adjust the optimization as necessary
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Complete analysis of traffic pattern